Scooter’s Pizza Returns to South Africa
Iconic South African fast-food restaurant is back as Scooter’s Pizza officially relaunches on Tuesday, 21 October 2025, nearly a decade after its liquidation. This beloved pizza brand, known for its bold 39-minute delivery guarantee, is ready to win over pizza lovers across the country once again.
Scooter’s Pizza originally became a household name in South Africa after launching in 2000, quickly establishing a reputation for fast, consistent, and delicious pizza delivery. The brand disappeared when its previous owner, Taste Holdings, brought the Domino’s franchise into the country, leaving loyal customers without their favorite quick-service pizza option.
The History of Scooter’s Pizza
Iconic South African fast-food restaurant is back with a story of rapid growth and national recognition. Founded by Carlo Gonzaga, a former Taste Holdings CEO, the chain capitalized on South Africans’ love for speedy service and quality pizza. By 2006, Scooter’s Pizza had expanded to 100 stores, becoming the fastest-growing pizza franchise in the country.
However, when Taste Holdings secured the Domino’s licence, Scooter’s Pizza began to fade. By 2016, the brand was largely gone, with its stores converted to Domino’s locations. Taste eventually exited the food sector, and its remaining businesses were rebranded as Luxe Holdings, which itself entered liquidation in September 2023.
A New Chapter: Franchise Relaunch
Iconic South African fast-food restaurant is back, now under the stewardship of Juan Engelbrecht, one of the brand’s early expansion partners. Engelbrecht acquired Scooter’s Pizza through 1st Choice Business Brokers & Franchising, aiming to bring the chain back to prominence.
Engelbrecht is a seasoned entrepreneur with over 40 years of corporate leadership experience. During the early 2000s, he founded four of the first Scooter’s Pizza outlets in the Western Cape and has since launched over 22 franchise brands, including Jimmy’s Killer Prawns and Wiesenhof Coffees.
What Customers Can Expect
Iconic South African fast-food restaurant is back with the 39-minute pizza promise fully reinstated. Customers can also enjoy new promotions and challenges designed to differentiate the brand in a competitive fast-food market. Among these is a 39-minute all-you-can-eat challenge, adding excitement and engagement for fans.
The Melville, Johannesburg store, located at 4 Main Road, will serve as the flagship for this relaunch. Starting with a single store, the group intends to grow gradually through a franchise model, with opportunities available to entrepreneurs nationwide.
Franchise Opportunities and Future Growth
Iconic South African fast-food restaurant is back with a strong focus on franchising. Engelbrecht emphasizes that the brand’s revival is built on sustainable growth and meeting consumer demand. The relaunch leverages the same franchising principles that originally made Scooter’s Pizza a household name, providing entrepreneurs the chance to participate in a proven business model.
The relaunch demonstrates the enduring popularity of Scooter’s Pizza, showing that even after nearly 10 years, South Africans are eager to see the brand return to its former glory.
Why Scooter’s Pizza Matters
Iconic South African fast-food restaurant is back, not just as a nostalgic brand, but as a modernized pizza franchise adapting to today’s market. With innovative promotions, strategic franchising, and a dedication to fast, reliable service, Scooter’s Pizza is poised to reclaim its position as a leading fast-food chain in South Africa.
The relaunch also signals the resilience of South African fast-food entrepreneurship, proving that beloved brands can make a successful comeback when driven by experienced leadership and market insight.
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